Case study · Marketing agency · Vaughan
A Vaughan agency that built like a tech shop. And never claimed SRED.
Adwave is a marketing firm in Vaughan. For years they shipped custom campaign platforms, attribution tooling, and internal systems because off-the-shelf software could not keep up. They never filed SRED. They thought the program was for software companies, not agencies.
Situation
Where they started
Adwave had been operating in Vaughan as a marketing firm with a real build function inside the agency. Developers and data people were shipping custom tools for media, reporting, and client delivery. No SRED claim had ever been filed. They did not know the work sat inside the program.
What others said
The industry response
Accountants and generalist SRED shops pattern-match “marketing → no.” Nobody had looked at the repos. The default industry shrug for agencies left years of experimental development unexamined.
What we found
What changed the claim
We mapped the custom campaign tooling, attribution systems, and internal platforms they had been shipping, rebuilt the work as experimental development under CRA’s tests, and installed a documentation process they can run themselves for future years.
Outcome
What they walked away with
They filed their first SRED claim as a Vaughan marketing firm that had been leaving money on the table. Documentation habits now support cleaner claims going forward. Past results do not guarantee future outcomes. CRA decides.
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